Attention + Ownership + Hope = SUCCESS:

HOPE

Hope drives the project - the kids, parents, grandparents, businesses, lenders, nonprofits and government need to believe that what they are putting their resources towards will produce an ROI on that investment. The population needs hope in order to put in the resources that will be required up front and have the patience to wait to see the results. Hope is a key ingredient for the project's success.

Families and communities will invest a lot if they have hope that the upcoming generation will be better off than they are. If you provide the hope in families and communities that their kids will be educated to lead the world AND that hope will be the driver for the population to develop the right educational and energy resources - then you have effectively tied the power to the education of the kids.

Winning in the "Attention Economy"

We are all about empowering kids to lead family behavior change through technology - but first we need to get their attention.

This only happens when you get and keep the attention of the kids, who then can influence their parents. This is the best way to get to kids AND adults.

The key to any success in behavior change is figuring out how to win in the “attention economy”. There are winners and losers in this economy, one of the leaders is a fellow called Mr Beast. He has excelled at becoming the Youtuber with the largest subscriber base in the world. He has figured out how to get and keep the attention of almost 500 million subscribers!

While we don’t want to replicate his style of video, we do have a model that uses the same attention grabbing science, but uses it to teach kids to become the smartest, healthiest, hardest-working and most character-driven kids on the planet.

Ownership

We have added an additional component to the Mr Beast principles of getting attention – ownership. We are creating a tokenized company in each geographic area of around 10 million people. This company will end up being majority owned by the kids who we’re teaching (non-voting tokens). All of our kids that play the game and learn the critical life-skills of success, get a minimum number of tokens in this tokenized company. Those that excel get even more tokens.

Not only does this model leverage the impact of ownership, but it also allows us to follow the Mr Beast model of offering “money” to those that win his competitions. While not on the same level as Mr Beast’s cash prizes, we are still able to benefit from the principle.

Every student who logs into the game on daily basis and learns the life-skills, will become an owner of the company. There will be about 35 tokenized companies – one for each area of about 8-12 million people. One of the prizes will be at the end of each year, the top student in each of those areas will get $100k in Heroyk tokens. These tokens are real money and represent ownership in the company and are sellable at any time on the token exchanges.

Also every week there will be other rewards and competitions.

It’s all about getting and keeping the attention of the family. This is the model that has propelled Mr Beast to the top of the charts, and one that we are using to change how kids and their families excel at academics, health, social and economics.

Our 5 Year Goals

Goal #1. Register over 20 million families in the US for the Heroic Health Club who influence over 80 million voters.

Goal #2. Build relationships with 50% of the hospitals, clinics, Insurers and ACO's with our VBC models.

Goal #3. Working in all 50 states.

Goal #4. Self-sustaining and profitable business model by 2027.

The Health Outcomes

• Decrease in chronic conditions and metabolic diseases,

• Decrease in big ticket health expenses,

• Decrease in hospital readmittances (within 30 days),

• Increase in value based care billings,

• Fits into healthy school objectives such as increased health and wellness, increased academic proficiencies, increased school attendance, decreased behavior referrals and decreased achievement gaps,

• More revenue and less expenses for medical institutions

• A population that is healthier and happier and more productive.

The ROI for VBC

• $50/month per family for 5 years based on outcomes

• Resulting in a $3000 per family investment

• If this creates an ROI of 100x then it would need to at least save $300,000 over the lifetime of the family

• Assuming there are 4 people participating in the family = $75,000 per person lifetime cost savings

• Lets assume the average life time is 30 years for each of the 4 family members

• So the required annual health cost savings would be $2500 in order to hit the 100x ROI

• When we're talking about 60% of adults have some kind of chronic condition, then this $2500 is a very small number if the adult is making good lifestyle changes that minimize or even eliminate their chronic condition